The two basic ways to get visitors to your website are either through organic (unpaid) traffic or paid traffic. Regardless of what people think concerning organic traffic presently, organic traffic and SEO still rock. We understand that getting organic traffic to your website is hard, coupled with the fact that PPC Ads appear above the top organic search results.
This could make you feel channelling efforts into organic traffic strategy is an enormous waste of time. But it isn’t.
Let’s begin at the top. Understanding what organic traffic really is.
What is Organic Traffic?
Organic traffic is when your website receives visitors through an online search, from search engines like Google, Bing, Yahoo, Ask, etc. This is when your webpage is clicked amongst other pages on the Search Engine Result Page (SERP).
The aspect of organic traffic that focuses on improving or getting you more traffic is called SEO — Search Engine Optimisation. It is SEO that makes your website appear on the first page of SERP.
This traffic can be segmented from other types of traffic, which includes paid search, social media, direct, referral, and email, using Google Analytics. Having an overview of how your website is performing without advertising, helps you to correct every weakness and re-optimise necessary pages of your website.
Reasons Why Organic Traffic and SEO still Rock
It doesn’t matter if your business is established or you’re just starting out. You can’t ignore the place of organic traffic for these reasons:
Ways to Improve your SEO and Increase Organic Traffic
Despite that organic traffic and SEO still rock, there are certain things you need to do to improve your site’s SEO and also increase your organic traffic. There’s no doubt that with good content and SEO tactic, your website stands the chance of ranking high on Google. However, content and SEO aren’t enough to get you that top rank on Google.
We explained five important factors that contribute to Google ranking your website higher in one of our previous articles, you can read it up.
You should also read: How to increase your Google website ranking
Organic traffic is one effective way to attract key decision-makers in business. As they mostly do their research online before making the final decision. If your website has quality content and ranks high on Google, chances of these decision-makers contacting you are high. Especially when your content is appealing.
Don’t give up on organic traffic and SEO yet. Keep churning out fresh content as often as possible, and stay consistent with it.
Originally published at https://www.charisol.io on September 4, 2019.