Why a mobile friendly website is vital to your business’s success

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It was in Finland, towards the end of 1996, that the web was first accessed via a mobile phone — the Nokia 9000 Communicator.

However, the concept went commercial when the Japanese company NTT DoCoMo launched the I-mode in 1999. Since 2007, there has been a surge in the use of handheld devices to access the internet. The rise of larger and more comfortable touchscreen smartphones has provided faster internet access and enabled better user experience. This is a testament to the always-on-the-go lifestyle the majority of people live by.

The case for having a mobile friendly website is based on the transformation that mobile has brought into our lifestyles. About 40% of the people who have a mobile phone use it to access the web, and half of them surf the web at least once daily. In addition, GPS is used to search for nearby businesses and services. Without a website that’s responsive to the popular mobile devices, local business owners will lose clients to competitors.

Mobile-friendly websites rank higher for search on search engines like Yahoo and Google, and that means that only businesses that adapt to modern web design trends will be seen by the customers who are searching for their services.

It’s these changes that we at Charisol prioritize when we build our clients’ websites. We understand the importance of mobile-friendly design in the war for customers’ dwindling attention, and we painstakingly improve them for views on desktops, tablets, and mobile devices.

With the importance of mobile-design in mind, it’s vital to know whether or not your site is ready for mobile visitors. Use these tests below to know for sure:

Test 1: Google Mobile-Friendly Test

Google has its own test to help businesses determine if their site is mobile-ready. You can use their feedback to make the necessary improvements toward becoming a mobile-friendly site.

Test 2: Browser Stack Test

The Browser Stack Test enables business owners to view their website on different mobile devices. This gives you a true snapshot of how your website looks to your mobile visitors.

Not having a mobile friendly website is detrimental to your business’ strategy and its marketing efforts. At Charisol, we provide value by delivering innovative and engaging websites according to your unique business needs.

Ready to find out how we can optimize your site? Chat with our team today to get a quote!

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