The ultimate goal of every nascent business is to ring a bell at the New York Stock Exchange, cash out via an acquisition, and just flat out make it rain. Lol, I’m just kidding, the major goal of every nascent business is to achieve two things; Product Market Fit and Product Solution Fit.

Charisol Design on title
Charisol Design on title

Product Solution Fit is when you design and build a product that effectively solves the need it was built for, while Product Market Fit is building a solution people are willing to pay you for.

The thing about Product Solution Fit and Product Market Fit is that…

Image for post
Image for post
#EndSars Protesters

Digital nomads outside Nigeria cannot relate to being unable to work freely from anywhere without getting harassed, robbed, possibly kidnapped or killed.

Over the years, there have been a series of reports of harassment, extortion, brutality and even murder by a unit of the Nigerian Police Force, Special Anti-Robbery Squad (SARS). SARS was supposed to be a unit established to detain, investigate and prosecute people involved in crimes like armed robbery, kidnapping and other forms of crimes.

Unfortunately, profiling youths with laptops, smartphones(especially iPhone) or cars as internet fraudsters have been the order of the day. …

Image for post
Image for post

They say “what doesn’t kill you makes you stronger”. Unfortunately, that doesn’t apply to your website. In your website’s case, “what doesn’t kill it immediately, slowly scares potential clients away”.

As a business owner, you expect your website to do three major things:

  1. Generate more qualified Leads
  2. Increase Awareness
  3. Improve Lead Conversion

If your website is not delivering these three key results, then something is wrong somewhere and, no, it is not from your village.

You might want to send this post to your web designer (except you’re one and will be building your website yourself).

Without any further delay…

Image for post
Image for post

“90% of New StartUps Fail”. As bitter as this may sound, it remains a reality.

Several factors have been listed by many as the reason why this continues to exist. Before we add our two cents to the subject matter, let’s take a close look into what a startup is.

Too many times, the term ‘startup’ has been used interchangeably with ‘small business’. However, these two are different even though they share a little similarity; they both are small and meet the definition of the small and medium-sized business, and that’s where it ends.

So What Exactly is a Startup?

According to Wikipedia, a Startup is…

8 Most Popular Types of Websites
8 Most Popular Types of Websites

While the exact number of websites keep changing every second, there are well over 1 billion sites on the world wide web. (Source: Siteefy).

Paying attention to website design is crucial to building your business. As a designer or small business owner, you need to be familiar with the different kinds of websites, so you can decide which will meet your needs.

Here are eight types of the most popular types of websites you’ll see around the web. …

10 Best UX Tools For User Research And User Testing. Pt 2
10 Best UX Tools For User Research And User Testing. Pt 2

I promised to share the second part of the 10 best tools for user research and user testing after giving you a list of 5. In case you missed the first part of this post, you can read here.

Without any further ado, let’s get right into it.

6. Trymyui

Image for post
Image for post

The what of a thing cannot be properly understood without first understanding the why. This is because things do not always have a being apart from their raison d’etre.

This is how great products come into existence. For every great product, there is a reason(why). It is not so much about the what of a product as the why.

The ‘why’ of the product is the vision by which every feature and component exists to serve.

Science’s’ value proposition lies in its positioning as a body of knowledge seeking to understand the ‘how’ of the universe.

However, it surely cannot…

15 Simple Habits That Will Help You Become a Better UX Designer
15 Simple Habits That Will Help You Become a Better UX Designer

Becoming a UX designer requires much more than just being able to turn on the computer and designing something that wows. It takes discipline, honing of skills, building habits and evolving.

As a newbie in the UX design world, you might feel a self-induced pressure to impress and build a portfolio almost immediately. Always remember that Rome was not built in a day, but they were laying bricks every hour.

That being said, here are 15 simple habits that will help you become a better UX Designer and if you’ve been in the design space for long, there’s no harm…

10 Best UX Tools For User Research And User Testing. Pt 2
10 Best UX Tools For User Research And User Testing. Pt 2

With so many User Research and User Testing tools at your disposal, finding the perfect one can be a hard nut to crack. We’ve made a list of ten amazing platforms to make it easier for you to pick a tool that is right for you. We’ll share 5 today and give you the rest next week :). Stay tuned!

Crazy Egg

5 User Experience Goals Every UX Designer Should Set
5 User Experience Goals Every UX Designer Should Set

User Experience is an integral part of a product design process. The following 5 user experience goals, will help you to find the right direction of user experience design and make you an excellent UX designer.

Goal 1: Satisfy a Need

Nothing is more exciting than to find that one thing that satisfies a need or solves a problem that has been lingering forever!

Can you imagine the smile on users face when they say this?

“I finally found what I’ve been looking for?”

As a UX Designer, you are a demi-god of some sort. You are looked upon by users to understand their pain…


Validate your tech idea quickly & cheaply — A User Experience(UX) Focused Design & Dev Agency with a team of Software Designers & Developers based in Africa

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store